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Customer Experiences
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The Swan, Kidderminster
Landlord Andy Evans has been in the
Licensed Trade for over 15 years. His pub – The Swan, in Kidderminster - is a
busy town-centre pub catering for a wide variety of customers. The pub provides
a selection of traditional ales and quality bar meals and snacks, as well as a
typical range of spirits, liqueurs and wines.
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Andy
was confident that trade was heading the right way, but felt that he needed more
detailed information to really understand what was going on within his business.
“Like a lot of publicans, I could look at the till takings and see whether we
had turned over more or less. I was also getting stock takers in every month or
two to audit the stock. But I felt I wasn’t really getting a complete picture
and the information I did have was more or less historical.”
“Because the stock report was paper based, it tended to get tucked away in a
file and was never really used. So I was spending around £1800 a year on not
achieving very much!” |
Andy realised that he needed a computer-based system to collate all
of the information. But he didn’t want to settle for something which
would simply replicate the traditional stocktaking process. A lengthy
search resulted in him choosing the Cellar Master program. Because it has been designed
‘from the ground up’ for the Licensed Trade, he found it fitted his requirements
exactly.
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“I’m no computer whiz, but this is really easy to
use .It’s very
well laid out,
and I found that I was soon able to set up new
products,
change prices and the like. But the best part is the actual stock-take process.
It prints out a list which you just take round and fill in the blanks. I can now
do hassle-free stock takes whenever I want! It also lets me enter my till
readings to balance the takings against stock used.” |
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“I can get so much useful information out of
this. Because it’s there on the screen, I can see how we are doing, what my
total stock value is, how many day’s supply I have in hand and so on. It can
even tell me the margin I’m making on a single drink!”
Spurred on by the immediate success of the software, Andy has now decided to
upgrade his ageing tills to more modern ones, which can be connected directly to
his PC. This will enable him to upload the Z-report data directly into Cellar
Master.
“It makes sense to do this… Code have done a great job on the back-end software,
now I need them to sort out the tills and make it hang together as a complete
system.”
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“After
that’s done, I’ll get them to activate the link to my Sage accounts package.”
He now has his eye on the kitchen! He plans to bring food ingredients and other
costs into the system, using the built-in Bill of Materials function to
determine the real cost of producing a meal.
“We use it for costing cocktails, so why not use it for steak eggs and chips?”
he says as he heads off to serve another customer. |
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